The hype around the doll in the plastic, fantastic world has not lost its touch in the last 64 years, as proven by the hype surrounding the latest Barbie movie.
Starring Margot Robbie and Ryan Gosling and directed by indie film queen Greta Gerwig, the buzz is showing no signs of slowing.
But, what led ‘Barbie’ to succeed despite facing harsh criticisms for what it portrayed?
The Barbie doll is a veteran of the toy industry. Having survived for more than 60 years, the 11.5 inch blonde-hair, curvy-waist doll has a brand value of AUD $880 million today.
In spite of being dismissed by masses for ‘setting unrealistic expectations for women’ and ‘reiterating misogynistic values’, film critics and long-time fans are gleaming with excitement to see the live-action version on the big screen.
Besides, when the official Barbie trailer and cast posters dropped, the internet jumped on the cheeky social media wagon. It even birthed a new meme: “She’s everything, he’s just Ken”. This was an indication that there’s room for everyone in Barbie’s world.
From people announcing their redundancy to recruiting new people on LinkedIn, the Barbie movie posters are enabling people to fully embrace the utopian world in pink.
